By Mark Goldfeder

Axel Springer, the publishing giant that just bought Politico, made waves last week when its CEO said in an interview that he wants all staffers to adhere to companywide guiding principles, including support for “Israel’s right to exist.” As Mathias Dopfner explained , this is simply part and parcel of his newsroom expectations for unbiased nonpartisan journalism.

Dofpner’s statement drew immediate criticism from those who see recognition of Israel’s right to exist, and a newspaper's requirement that those who report the facts not openly deny them, as a company enforcing “propaganda.” Articles twisted Dopfner’s words to make it seem as if he required everyone who works for him to actively support the Jewish state. To be clear, Dopfner never said that anyone could not or should not criticize the state of Israel or vociferously disagree with any or all aspects of its policies or leadership. All he said was that he did not want to print lies pretending that Israel does not have a right to exist — a right that even Mahmoud Abbas, the president of the Palestinian Authority, has openly affirmed .

If you cannot tell the difference between acknowledging Israel as a legitimate country and “partisan propaganda,” you might want to ask yourself whether you might be harboring some antisemitism. Here is a simple test: Are there any other countries in the world that you dislike and think should not exist? If the answer to the second question is no, then the answer to the first one is yes.

The pushback in this particular episode is surprising only because Israel’s right to exist should have been a fairly easy line to draw in the sand. Usually, the antisemitism in legacy media newsrooms is a little bit more nuanced. Still, there are times when it positively screams out.

In July of 2020, for example, former New York Times opinion editor Bari Weiss resigned, citing, among other things, alleged instances of unlawful discrimination and harassment. This included being called a Nazi by her colleagues and hearing disparaging comments about how often she would write about “the Jews.” In describing the editorial policies of the New York Times that she could no longer abide by, she called out a comparative willingness to amplify antisemitic voices without caveat as opposed to other problematic or controversial statements that received disclaimers. Casual antisemitism in the media is not really surprising and has not gone away — it’s just not every day that an editor confirms it.

The truth is there have been entire books written on the New York Times and its biased coverage of both Jews and the Jewish state. Sometimes it gets caught , and when the bias is egregious enough and there is overwhelming pressure, it apologizes . But more often, this bias goes unchecked because it is so routine that it has just become part of the background.

To be fair, the New York Times is not alone in its not-so-subtle antisemitic slanting. Study after study, report after report, and book after book after book have documented the persistent media stereotypes and misrepresentations that are contributing to a rise in antisemitism around the country and around the world — a fact made even more incredible given that research shows many people actually believe the antisemitic claim that Jews control the media.

The normalization of antisemitism in public media forums — from the lowbrow rants of John Oliver and Trevor Noah to the interview with proud antisemite Alice Walker that Weiss mentioned in her letter — allows hateful rhetoric, including classic and surprisingly unoriginal antisemitic motifs , to seep into public consciousness. What then should be done?

Over the last couple of years , there has been a very public pushback on cancel culture, with an accompanying desire to hear more about fixing than firing, to use identified problems as teachable moments that can perhaps effect real change. There is incredibly important work being done now on racial equality and gay rights, yet at the same time, there is another slow-boiling problem that needs to be addressed. In that spirit, what can we do about persistent media bias so insidious and deep that editors often seem unable to detect it, even when it is literally highlighted ?

Here is one solution, or at the very least a concrete first step toward eliminating conscious and unconscious antisemitism in the media: Journalists should adopt the International Holocaust Remembrance Alliance definition of antisemitism and refrain from publishing anything that violates its terms.

This idea is hardly radical, and I am not the first to propose it. Indeed, several other people and groups are working on similar initiatives, including Jeff Ballabon, formerly a senior executive at CBS News. But recent events, and particularly Axel Springer’s announcement, make the timing right for this to finally happen.

There must be some objective standard for what is and is not acceptable, and the IHRA definition is as close to a consensus as it is possible to get. It is already used by the federal government, the 31 member countries of IHRA, almost all 50 countries that comprise the Organization for Security and Co-operation in Europe, the European Commission, the European Parliament, Australia, Serbia, Bahrain, and Albania. It has been endorsed by a growing number of world leaders, including U.N. Secretary-General Antonio Guterres, and adopted by a growing number of universities. It is used by a variety of intergovernmental agencies, including the European Commission against Racism and Intolerance, and nongovernmental agencies, including the Iraq-based Global Imams Council. While it is not an exhaustive definition, its use as a standard in media will increase the awareness and understanding of the parameters of contemporary anti-Jewish discrimination.

The IHRA definition is particularly helpful precisely because it includes useful examples of discriminatory anti-Israel statements that cross the line into antisemitism. Legitimate criticism of Israel is explicitly fine under IHRA, and if you are merely criticizing Israel, even harshly and regularly, then signing on to such a statement should not affect your writing or publishing one iota. If you are actually demonizing and delegitimizing the Jewish state or applying a double standard by requiring of it behaviors not expected or demanded of any other democratic nation, then maybe your paper should stop and think twice about the impression you are giving with your coverage.

It might be challenging at first to swim against the current, but when the world is finally recognizing that the current is antisemitic, it is time to take the plunge.

Rabbi Dr. Mark Goldfeder, Esq. has served as the founding Editor of the Cambridge University Press Series on Law and Judaism, a Trustee of the Center for Israel Education, and as an adviser to the Permanent Mission of Israel to the United Nations. Read full bio here.